Good SEO During A Bad Economy
If the headlines threatening a global economic meltdown are causing you to rethink your search marketing strategy, you’ll probably have considered taking your paid search campaigns back in house, shelving your PPC campaigns entirely or turning your hand to organic optimization in a bid to reduce marketing costs.
However you’re cutting costs, organic search shouldn’t be the area in which you skimp. Organic traffic is often more qualified, more interested and less expensive than traffic accrued in any other way, making it a safe bet when times are lean. Unfortunately, a good SEO campaign can also cost serious bucks so it’s important to spend dollars wisely when all the indicators point to a nationwide financial slump.
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