SEO Guides

Google’s influence on the web is so powerful that we tend to forget that there is another search engine. The forefather of modern search, Yahoo! still serves around 20% of all internet search queries. This pales in comparison to Google’s close to 70% majority but is spread over a different demographic making it an intriguing prospect for certain types of web properties.

The Yahoo! homepage is laden with information, offering up news, entertainment and weather alongside its search facility. This makes it a particular favorite of female web users and some parts of the business community. As Yahoo! Panama advertisers will know, Yahoo also boasts strong conversions (often superior to Google), indicating its traffic is cash rich and prepared to buy online.

Optimizing your site for Yahoo! calls for a back to basics school of thought with many of its current requirements built around common search principles and out of favor Google yardsticks.

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I hope today’s pick among the SEO Guides was useful!