20 Bookmarking Sites You Need To Know About
Bookmarking’s positive effects for search marketers should not be in any doubt. An intrinsic part of any Web 2.0 campaign, a good bookmarking strategy will drive relevant, interested and targeted traffic to your website. What’s more bookmarks are links too, which means you’ll also inherit some PageRank goodwill. Interestingly, this still applies even if the ‘NoFollow’ attribute is brought in to play as the tags and categories used to sort bookmarking sites are a huge source of valuable information for search engines.
Whether it’s a Sphinn, a digg or a StumbleUpon, a bookmark and its associated comments and codes posted by users can be likened to a vote of confidence for the page in question. The more votes a page has the more valuable it is seen to be and the more a search engine will sit up and take notice.
For very new sites, an extensive bookmarking campaign is also a secondary route into the search engine indexes. Again, there are similarities with link function as a bookmark paves the way for search engine spiders to enter into a site they have not previously indexed.
With the more bookmarks you can collect seemingly having a direct impact on the perceived quality of the site in the eyes of the search engines, consider adding these bookmarking tools to your marketing mix…
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